FINAL PEA.

Mexican films and society’s attitude towards them is the main topic of our project, Nowadays, Mexican films are not as promoted or economically supported as other countries’ films and, subsequently, they are not well accepted in Mexico City and the State of Mexico. People prefer foreign movies because of their effects and their production, putting Mexican films aside. In this work of art we try to represent the way of thinking of the persons about Mexican movies. We are not trying to say that all the Mexican movies are bad. We make this painting trying to include elements that made possible the purpose of our project; our composition has elements that describe perfectly what we mean. In the painting, we drew a man who is sad because he dreams of making a movie but he doesn’t have enough money. We can see his dream symbolized by the film reel that is inside the cloud. Also, we use a symbol of money breaking a heart to symbolize his frustration. We included a television as a representation of a part of his dream and we decided to use green on it in order to represent money. Another element that we used is a lightning to represent his desperation. Finally, we decided to paint a black background in order to show his sadness and frustration. We chose to do a painting because it was easier for us to organize our times to participate in the project. Also, we thought it would be a good idea since we are taking a workshop about it. Additionally, we considered that our ideas could be better expressed through this technique. However, during the process, we had to face several problems particularly in the application of technique. Finally, we achieved our goal of representing our investigation through a painting.ImagenImagenImagenImagenImagenImagenImagenImagenImagenImagenImagenImagenImagenImagenImagenImagenImagenImagenImagenImagenImagenImagenImagenImagenImagenImagen

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PEA.

For the second part of this project, we decided to watch “No se aceptan devoluciones”, a mexican film dramedy starring, co-written and directed by Mexican actor and comedian Eugenio Derbez. We decided to base our project on this movie because it has been one of the most promoted nationally and internationally. We, also, chose this activity because this mexican movie, with only a 5-million-dollar budget, has been successful and we wanted to know what was the key of its success in order to solve our problem: Is the lack of promotion and economical support the cause of the little success mexican films have? This movie tells the story of Valentin, a womanizer that, all of a sudden, has a daughter from one of his adventures and has to take care of her. After that, he starts a trip to Los angeles where he looks forward to take his daughter back with her mom, but this adventure changes everything. We all had different expectations about this movie. Many people commented that this movie was actually a great movie, although many persons put their prejudices ahead, knowing that it was a Mexican movie produced by a Mexican (Eugenio Derbez). We didn’t have time to go together so we went one by one. Each of us went to the movies on different days. Some went one day after its release because they really wanted to find out if this movie was so well written as was rumored and some others went to watch it a week after its release. Anyway we had similar experiences. When we arrived, we found the room full of people. This situation made us ask several questions: how is it that a mexican movie can attract so many persons? what is so special about it? A reason why we think it is attractive is that despite being a film of immigrants, Valentin has no problems with the authorities. The film focuses on the story told without deviating to social problems that, as we mentioned in our last project, are not so attractive for young people. Everything about this movie make us feel inside the trama; it really comes to your feelings and puts out the rest. It emphasizes the mistakes that have unpleasant consequences, and we think that in this way the movie connects with all the audience: we all make mistakes and suffer their consequences. Finally, watching this movie helped us solve part of our problem. In the previous project we thought that the main reason why people are more interested in foreign films is because of their budget and their well-done production. Now, we believe it does not matter so much because the investment for this film was below the one of many american movies. Knowing this, we can conclude that the key factor for its success is the selection of the topic and the way in which the story develops, not the economical support the movie receives.

 

Reference: 

Aldama, F. A. (2013). Mex-ciné: Mexican filmmaking, production, and consumption in the twenty-first century. United States of America: University of Michigan Press.

Derbez, E. (Director) (2013). No se aceptan devoluciones[Theater].

Contemporary films from Mexico that constitute a ‘new wave’ of film. (2012, Sept 29). Retrieved from http://belleart.hubpages.com/hub/how-do-contemporary-films-from-Mexico-constitute-a-New-Wave-of-film

Explorando Mexico. (n.d.). Mexican cinema. Retrieved from http://www.explorandomexico.com/about-mexico/6/105/

Marich, R. (2013). Marketing to moviegoers: A handbook of strategies and tactics. (3rd ed.). United States of America: Robert Marich.

Maristain, M. (2013, February 1). “el cine mexicano es bueno, pero no tiene público”, dice sergio flores, antes de viajar al doctorado film factory. Retrieved from http://www.sinembargo.mx/01-02-2013/511977

Waters, A. (2011, April 07). ¿por qué el cine mexicano es malo?. Retrieved from http://cinescopia.com/¿porque-el-cine-mexicano-es-malo/2011/04/

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Estándar

GODS.

Greek and Roman gods and goddesses.

Hera (greek name)/Juno (roman name): She was married to Zeus/Jupiter, she was the queen of all the gods, and also the goddess of marriage. She was very jelous with her husband. She had this guard named Argus that had 100 bright ayer all over his body. He was a great guard because he never closed his eyes at once.

Hades (greek name)/Pluto (roman name): He was the god of the death. His job was to run the Underworld, he was a good ruler. He had his faithful and deeply loved companion, his three-headed dog, Cerberus. Cerberus guarded the entrance of the Underworld.

Aphrodite (greek name)/Venus (roman name): She was the goddess of love and beauty. She is essential of many Greek myths. Some say that she could be kind or merciless.

Bibliografía

Atsma, A. (2007). Greek gods and goddesses. Recuperado el 30 de Septiembre de 2013, de Theoi Greek Mythology: http://www.theoi.com

Edkins, J. (2001). Roman gods and goddesses. Recuperado el 30 de Septiembre de 2013, de Romans: http://www.gwydir.com

Estándar

PEA

 

 

DIVISIÓN PREPARATORIA

DEPARTAMENTO DE HUMANIDADES

Art & Culture

  Prof. Arturo Zuñiga

Artistic Expression Portfolio

Atala Maldonado Lopez  A01371591

Sandra Lisett Rodríguez Villalobos A01371722

Gustavo Martínez Pérez A01371711

Valeria Caballero Porras A01371002

Lissett Paulina Reyes Escamilla A01371901

 

 

Artistic manifestation: Cinematography.

Topic: Mexican films and society’s attitude towards them.

Problem: Nowadays, mexican films are not as promoted or economically supported as other countries’ films and, subsequently, they are not well accepted in Mexico City and the State of Mexico. People prefer foreign movies because of their effects and their production, putting Mexican films aside. Is this really the cause of the little success they have?

Investigation

 

We do not believe that Mexican cinema is bad or that lacks of creativity far from innovative ideas, we think we have good writers to create strong screenplays and they can compete with  Latin America (particularly Argentina and Brazil). Marketing has played an important role in the development of Mexican cinema (good or bad, but it was essential). Although we have a lot of facts against our movies, people still like to go and see them, even though, it may be because of morbidness. This is why we want to know the real reason of the little success they have.

 

One problem why Mexican cinema is not as good as other countries is that the support they have is not enough and does not share their ideas to other foreign countries. It is extremely common that in this mexican films there are scenes that may not be well seen in actual days, and  that is why people think that when they are going to see this kind of movies, the only feeling they can experience is morbidness, which is  something that everyone has ever  believed.

 

Mexican cinema may be good, but the audience selects american movies because of their good screen quality or their effects. As we can see, this is unfair because, among other things, U.S. producers “have power based on marketing, great campaigns promoting the purchase of products associated to their season’s titles; while Mexican cinema can only compete through the talent of its creators”(Explorando Mexico, n.d.).Another reason why we don’t reached desired purposes is that in Mexico there are many economic unevenness. That means that  they don’t have enough economic resources to cover the cost of a production, as its costs can be really high, for example: “the total cost to conceive and polish creative materials into a finish advertising campaign for a big Hollywood film ranges from $1 million to $3 million.”(Marich, 2013)

 

But, are the filmmakers really supported? We don’t believe it. “Whether they make social satires, political thrillers, or hard-hitting, sociopolitically aware, realist dramas, Mexican filmmakers generally find it difficult not only to secure funds but also to distribute and exhibit their works”(Aldama, 2013) Guillermo del Toro, among other filmmakers, saw the necessity of migrating to showcase their talent, because in our country filmmaking is still difficult to finance, and better not talk about the not so known filmmakers who have to wait around five years for each new production.

 

Moving into a completely different context but with the same theme, based on our investigations, we realized that studying or having a relationship with cinema is a profession of higher social classes. You just have to look at the type of courses related to the profession to see the high costs generated by the fact of studying cinematography, or buying a film crew. This can affect part of our population, because if you see a cinema producer, you can tell by the way he dresses or the high economic status he or she has that it’s possible for him or her to make good movies, with high screen quality, good effects and great soundtrack. Even if you want to be like that people, you’ll have to have a better status in society. We are not saying that only rich people can make good movies,  but the competition out there, specially with the United States, is extremely hard, so that may affect the conditions in which the movie can be presented.

 

“Mexico’s early films portrayed strong nationalistic themes”(“Contemporary films from,” 2012) Nowadays, young people prefer to see a movie about space or guns in spite of mexican movies. Sometimes, these  films have topics about battles that happened years ago or about the life of an important character, so we think that, at our age,  it doesn’t seem like a very interesting theme  to watch for about two hours. In consequence,  we choose the easiest theme to understand, technology,  because we are surrounded by it. That’s one of the main reasons why we don’t like mexican movies; in other words, we get bored and then we don’t even pay attention. And  if we see that kind of movies, we’d never ever gonna enter to see them again.

 

Even  though, we have several issues against our movies, there are some exceptions that can be noticed, not only here but in other foreign countries. One example of a movie that most of the people who saw it, enjoyed it is “Nosotros los Nobles”. The director of this movie is Gary Alzraki. This movie had great critics about the actors, the screenplay, the banner, the interactivity among the young actors. Most of the people enjoy it because it had a funny banner and it represented most of the population situation, so we can see that the producers could predict how their audience would react with a setting like that.

 

Finally, we think that the main reason why people are more interested in foreign films is because of their budget and their well-done production. We expect that in a future, maybe not far from nowadays, our films can count with a more advanced production, so that people can see the potential that they have. We hope, also, that Mexican films can develop topics that captivate the audience, but without going far from the main theme they had been developing for many years: our history.

 

References

 

Aldama, F. A. (2013). Mex-ciné: Mexican filmmaking, production, and consumption in the twenty-first century. United States of America: University of Michigan Press.

Contemporary films from Mexico that constitute a ‘new wave’ of film. (2012, Sept 29). Retrieved from http://belleart.hubpages.com/hub/how-do-contemporary-films-from-Mexico-constitute-a-New-Wave-of-film

Explorando Mexico. (n.d.). Mexican cinema. Retrieved from  http://www.explorandomexico.com/about-mexico/6/105/

Marich, R. (2013). Marketing to moviegoers: A handbook of strategies and tactics. (3rd ed.). United States of America: Robert Marich.

Maristain, M. (2013, February 1). “el cine mexicano es bueno, pero no tiene público”, dice sergio flores, antes de viajar al doctorado film factory. Retrieved from http://www.sinembargo.mx/01-02-2013/511977

Waters, A. (2011, April 07). ¿por qué el cine mexicano es malo?. Retrieved from http://cinescopia.com/¿porque-el-cine-mexicano-es-malo/2011/04/

 

Estándar

PEA

Topic: Mexican films and society’s attitude towards them.

Problem: Nowadays, mexican films are not as promoted or economically supported as other countries’ films and, subsequently, they are not well accepted in Mexico City and the State of Mexico. People prefer foreign movies because of their effects and their production, putting Mexican films aside. Is this really the cause of the little success they have?

Estándar

PEA

Theme: Cinematography Problem: In foreign films, mexican people are painted in an old-fashioned way, for example: with a hat and a donkey. Mexican films are also not as promoted and accepted as other countries’ films.

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